When choosing a doctor or clinic, expertise, technology used, references, and patient reviews are usually at the forefront.
However, another factor often comes into play without us realising it: price.
Many people act on the belief that ‘if it’s expensive, it’s better.’ In marketing literature, this is referred to as price-based quality perception.
What is Price-Based Quality Perception?
According to this perception, as the price of a service increases, so does its quality.
However, in healthcare, this does not always reflect reality. A high price does not necessarily mean that the method used is the most up-to-date or that the doctor is the most experienced.
The Relationship Between Price and Quality in Healthcare
Especially in important surgical operations or long treatment processes, patients may trust high-priced clinics more.
However, the correct approach is to look beyond price and consider the following criteria:
• Area of expertise and real-world case experience
• The use of modern and scientific treatment methods
• Objective explanation of all alternatives
• Transparent pricing and clear communication
• Independent patient reviews and success stories
Our Approach at UroHealth
At UroHealth, we put the patient’s benefit first.
• We are proficient in the latest technologies such as robotic surgery, laser treatments, and minimally invasive procedures.
• We also apply proven traditional methods within a scientific framework.
• We explain all treatment options to our patients in detail and allow them to make their own decisions.
💬 We build relationships based on trust, not price.
We inform, we don’t direct.